About the Author

Ned Potter

Ned Potter is the author and main contributor behind The Library Marketing Toolkit. With a deep commitment to helping libraries communicate their value effectively, he has built this site as a practical resource hub for library professionals seeking fresh marketing ideas and proven techniques.

Ned is a strong advocate for what he calls bravery-based librarianship — the belief that libraries thrive when they make bold, audience-focused decisions rather than playing it safe. This philosophy runs through the Toolkit's blog posts, case studies, and resources.

Training & Workshops

Ned Potter offers professional training in digital marketing and presentation skills, designed specifically for library staff. Past workshops have included:

• Digital Marketing Toolkit workshop — York, September 2015
• Presentation Skills workshop — York, September 2015
• Presentation Skills workshop — Manchester, October 2015

These sessions equip library professionals with practical skills to promote their services more effectively and engage their communities.

The Book

Ned is also the author of The Library Marketing Toolkit book, a comprehensive guide that brings together case studies, how-to advice, and actionable strategies for marketing libraries in the modern age.