The Book
A comprehensive guide to library marketing — packed with case studies, practical how-to advice, and proven strategies for promoting your library successfully.
About the Library Marketing Toolkit Book
Written by Ned Potter, The Library Marketing Toolkit is a practical resource designed to help library staff at all levels promote their services more effectively. The book brings together real-world case studies, actionable techniques, and a focus on brave, creative approaches to library marketing.
What's inside:
- Step-by-step marketing strategies tailored for libraries
- Case studies from libraries that have run successful campaigns
- Guidance on digital marketing, email outreach, and social media
- Insights on bravery-based librarianship — making bold decisions that serve your community
Who It's For
Whether you work in a public library, academic library, or special collection, this book offers ideas you can adapt. It's written for librarians and library staff who want to raise their profile, engage their users, and communicate their value with confidence.
Ordering the Toolkit
The book has been available through major booksellers. For the most current ordering information, visit the homepage or check with your preferred library supplier.
About the Author
Ned Potter is an experienced library marketing professional and trainer. He offers workshops in digital marketing and presentation skills, and has presented at events across the UK. Learn more about Ned →