Ideas and techniques to help you market your library successfully

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Creating A Microsite For A Special Library Campaign
A focused microsite can give a library campaign the clarity, personality and momentum that a general website often cannot provide. Whether the aim is to…
Partnering With Local Voices to Boost Library Event Attendance
Library teams across Australia already know how to host great author talks, storytime sessions, and tech helpdesks. The harder question has always been getting…
The Art of the Library Elevator Pitch
A library elevator pitch is a short, purposeful explanation of why your library matters. It gives staff, volunteers and advocates a confident way to describe…
How to Market Your Library's Summer Reading Program
In Australia, the summer reading season arrives in December and stretches through January, overlapping with the long school break that runs from mid-December…
Designing a Library Newsletter People Actually Read
A library newsletter has to earn its place in a crowded inbox. Readers are balancing work, study, family commitments and a stream of digital updates, so a…
Using Patron Surveys to Map Real Community Needs
Library professionals across Australia keep hearing the same two refrains: "we have no budget for new things" and "we don't really know what people want."…
5 Reel Slots Winning Strategy for Smarter Play
A 5 reel slots winning strategy starts with a realistic understanding of how slot games work. Five-reel machines can offer several paylines, bonus rounds, wild…
Bingo cash out explained for informed online play
For many people searching for “bingo cash out”, the phrase describes the point at which winnings move from an online gaming account to a bank card, e-wallet,…
Crafting Persuasive Grant Proposals for Library Marketing
Australian libraries operate within a layered funding ecosystem where state government grants, philanthropic trusts, and federal programs all compete for…
Five Low-Budget Video Ideas for Library Marketing
Video has become one of the easiest ways for a library to put a friendly face on its services, even when the marketing team is small and the equipment cupboard…