Ideas and techniques to help you market your library successfully
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5 A/B Testing Ideas for Library Website Landing PagesA library website landing page has one job: help a visitor take the next useful step. That might mean joining the library, booking a digital skills workshop,…Building an Email List for Your Library from ScratchAn email list gives a library a direct, reliable way to reach people who have already shown interest in its services. Social media can help with visibility,…How to run a successful library Instagram takeoverA library Instagram takeover gives audiences a temporary, first-person view of a person, place or programme they may not usually encounter. A student can show…Leveraging user personas to target library audiences effectivelyLibraries serve communities with different needs, routines, access barriers and reasons for seeking help. A university student looking for quiet study space, a…Crafting press releases that get local media attentionA library press release has a difficult job: it must give a busy journalist a useful story quickly, while showing why that story matters to local people.…Measuring Library Marketing ROI With Google AnalyticsLibrary marketing often has a visibility problem. Staff may promote a digital collection, event, reading programme or makerspace brilliantly, yet the evidence…Library branding on a shoestring budgetA strong library brand does not depend on an expensive logo, a glossy rebrand or a large advertising budget. It is the consistent experience people have when…Creating professional library promotional graphics in CanvaVisual communication has become essential for libraries competing with streaming services, social media, and free online courses for the attention of their…Writing library newsletters that people want to openA library newsletter has a difficult job. It must compete with school notices, council updates, retail promotions and a crowded stream of personal messages,…Low-cost social media strategies for small librariesSmall libraries rarely have a large marketing budget, a dedicated content team or hours to spend creating polished posts. They do have something more valuable:…