Ideas and techniques to help you market your library successfully
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Building a Library Website That Converts Visitors into MembersPublic libraries across Australia see millions of website visits every year, yet the leap from casual browser to signed-up member remains surprisingly wide.…How to market your library’s online databases to patronsOnline databases can give library members access to research, newspapers, language courses, business intelligence, family history records and streaming media…Running a social media contest that reinvigorates your libraryPublic libraries across Australia sit at the heart of their communities, from the heritage reading rooms of the State Library of Victoria in Melbourne to the…Building a Library Brand Style Guide That LastsPublic libraries across Australia serve communities from bustling city branches in Sydney and Melbourne to quiet regional hubs in places like Bendigo and…Library Email Marketing That Resonates with Australian CommunitiesEmail is still the quiet workhorse of library marketing. While social feeds shuffle their algorithms and display ads demand ever-growing budgets, a…Using Instagram Stories for behind-the-scenes library toursInstagram Stories can make library work visible in a way that polished promotional images rarely achieve. A quick glimpse of the returns trolley, a look inside…How to Plan a Library Marketing Campaign from Brief to EvaluationA successful library campaign begins well before the first social media post or pull-up banner. It starts with a clear brief that connects a genuine community…Writing for different library audiencesLibrary marketing works best when it sounds like a useful invitation rather than an announcement. A message that appeals to a five-year-old’s carer may leave a…How to Use Facebook Groups to Build a Library CommunityA library Facebook Group can become a lively digital extension of the branch: a place where members exchange local knowledge, discover events, recommend books…Creating A Microsite For A Special Library CampaignA focused microsite can give a library campaign the clarity, personality and momentum that a general website often cannot provide. Whether the aim is to…