Ideas and techniques to help you market your library successfully
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How to create a library ambassador program with volunteersAcross Australia, public libraries are finding that their most persuasive advocates are not found in marketing brochures or social media campaigns. They are…Timing Social Posts for Australian Library EngagementLibrary teams across Australia pour real energy into crafting social posts, then watch them drift into the void because the timing was off. The platform's…How to Conduct a Simple Competitive Analysis for Library ServicesLibraries rarely compete in the same way as retailers or commercial service providers. A public library may be free to use, yet it still competes for people’s…Using QR codes strategically in library marketingQR codes are easy to create, inexpensive to print and familiar to most Australians with a smartphone. That convenience makes them useful for libraries, but it…Writing op-eds and guest posts that grow library supportLibraries have plenty to say about the issues shaping Australian communities: digital inclusion, literacy, local history, privacy, lifelong learning and the…Turn One Library Event Into a Month of Useful ContentA library event can be over in two hours, yet the ideas, stories and practical resources it generates may serve your community for weeks. A guest talk,…Creating A Library Marketing Calendar In Google SheetsA well-maintained marketing calendar gives a library team a shared view of what is happening, who is responsible, and where each campaign is heading. Google…Building Local Business Partnerships That Benefit LibrariesPublic libraries are deeply connected to the places they serve. A branch may sit beside a busy café, near a shopping strip, inside a community centre or within…Boosting Open Rates: A/B Testing for Library Email Subject LinesEmail subject lines are the gatekeepers to library newsletter programs. They decide whether a message about author talks, children's storytime, or digital…Crafting Effective Calls To Action For Library SignageLibrary signage has a short window in which to guide attention. A visitor may be carrying books, looking for a meeting room, supervising a child or checking…